Typographers for Designers- Adrian Frutiger

Biography and Typefaces

For more than 45 years the Swiss type designer Adrian Frutiger, born in 1928, has been a hugely influential figure in typography. After an apprenticeship as a compositor in Interlaken, he studied from 1949-51 at the Kunstgewerbeschule, Zurich. In 1952 he as hired by Charles Peignot, of the type foundry Deberny & Peignot, as a youthful artistic director. After initial acclaim for his font Méridien (1954) Frutiger soon established an international reputation by designing the Univers family of sans serif faces (1954-57). Other typefaces designed by Frutiger include Avenir, Centennial, Egyptienne, Glyphia, Iridium, Icone, OCR-B (the standard alphabet for optical character recognition) Seifa and Versailles, plus in-house typefaces for corporations such as BP and Shiseido. In 1960, Frutiger established a design studio with Andre Gürtler and Bruno Pfäffli, His commissions have included logotypes, signage systems and maps, with clients such as Air France, IBM and the Swiss Post Office.

   
   
My Description

This is typeface family that interests me because it’s uses are in everything. From gas stations to computer system brand even the Apple keyboard. The main thing about this is that most people don’t even know about it until reminded. Out of the T.o.D posts I’ve done over the weeks before, this is one I’ll remember for awhile.

References

http://www.eyemagazine.com/feature/article/reputations-adrian-frutiger

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