Typography for Designers- Alexander Rodchenko

We’re back in Europe to discuss a fonts and typefaces.

Artist Summery:


“Alexander Rodchenko is perhaps the most important avant-garde artist to have put his art in the service of political revolution. In this regard, his career is a model of the clash between modern art and radical politics. He emerged as a fairly conventional painter, but his encounters with Russian Futurists propelled him to become an influential founder of theConstructivist movement. And his commitment to the Russian Revolution subsequently encouraged him to abandon first painting and then fine art in its entirety, and to instead put his skills in the service of industry and the state, designing everything from advertisements to book covers. His life’s work was a ceaseless experiment with an extraordinary array of media, from painting and sculpture to graphic design and photography. Later in his career, however, the increasingly repressive policies targeted against modern artists in Russia led him to return to painting.”


My Description:

It does remind me of those USSR propaganda posters in the Cold War. Its bold and solid state is easily recognizable when comparing both the font and Russian personality and useful when in junction with faded colors and most of all, the color red(go figure…). This would enjoyable if working in the Kremlin in -20 degree weather, but thank God i’m not.

Still, its a good font.






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