Month: October 2015

Typographers for Designers- Fountain

This next typeface might be the most complex to understand right now, but it makes for a great piece to write on.

Foundry Summary:

“Fountain is an independent, friendly digital type foundry, owned and operated by Peter Bruhn. Our aim is to provide discerning clients with modern, well-crafted typefaces guaranteed to meet the most stringent requirements of aesthetics, legibility and originality.

To clients in need of a uniquely different visual identity, we offer custom typeface design, as well as improvement and adaptation of existing typefaces.”

“To designers looking for distinctive, fresh, contemporary typefaces, we offer a catalogue of original fonts available for on-line purchase.The history of Fountain began in Malmö, Sweden in 1993. Complementing his work as a creative director, Peter Bruhn formed his own company with the intention of creating distinctive typefaces within their own right. Those distinctive qualities were soon discovered internationally, and quickly found use in magazines, advertising, corporate identities, and other creative works.”

Type Summary:

“Robotron is a headline font mixing art-deco elements and the bitmap look and feel to something special, that could have been used in the Flash Gordon show.” –Dirk Uhlenbrock

My Description

It does have some kind of nostalgia about those old 60’s space or futuristic TV programs my grandma would watch, but other than that I find no connection with this type than age old nostalgia.

References

ww.fountaintype.com/typefaces/robotron/styles

http://www.fountaintype.com/typefaces/robotron

http://www.fountaintype.com/about

Resource-Art Institute

One of the many college that I’ve looked into is the Art Institute of Detroit, Michigan.

Objective:

“Our degree programs in the areas of Design, Media Arts, Fashion, and Culinary help you focus your talents and explore what you’re passionate about. In our collaborative environment, our instructors will guide and mentor you as we help you build the skills you need to start your creative career.”

If you want to learn more, click on the link below.

Art Institute of Detroit

Research-Building a Portfolio

When starting a career in graphic design or any performing/creative art, it’s imperative to have a history of your own work with you for preferences I.e a portfolio. This alone makes or breaks whether an employer has the chance to hire you and shows them how you demonstrate the principles of art and organization skills. Most of all, it show the employer how established you are in performing/creative arts.

How to Build a Portfolio (video)

Research- Beginning a Research Project

Every graphic designer has to complete once or twice a research project for a certain group. They consist of high amounts of concentration and dedication.  But what actually goes into a research project? The University of South Dakota has explicitly minimized the entire process to five questions you should ask when or before doing the project.

To learn more, click here ———> South Dakota

Resources-National Programs

Aside from the AIGA, There are many other programs that beckon for some good graphic designers and their skill. From these programs, local groups through AIGA chapters submit their work to which program they prefer. These includes design lectures, portfolio reviews, networking sessions, competitions, exhibitions, and studio tours provided for each program.

If you want to learn more, click here

National Programs

Typographers for Designers-LettError

Sorry for the delay, but once again I travel back to good old America to find some great typefaces; Courtesy of LettError.

Story of LettError

“We draw type, small and tall for web and print. Some fonts are licensed by House Industries and FontFont. Some fonts are available right here. We design stuff, build tools for designers and do research. Occasionally illustration and animation. We’ve been in business since 1989.”

Summary-FF Trixie

“Trixie was conceived when we figured out a way to digitize rough  unsmooth shapes and put them in fonts. A beta version of PhotoShop, Fontographer, a 300 dpi SCSI scanner and Adobe Streamline. This happened during the height of the Bezier regime: letters were getting smoother all the time, there was a need to roughen the world of typography a bit. Trixie was taken from a typed sample from a typewriter owned by a friend in Berlin, Beatrix Günther, or Trixie for short.

The sample was digitised, and two weights were derived from the original scans. Then a lot of tweaking and editing: in those days printers would choke on fonts larger than 40K. The rough outlines consist of many points and it was necessary to take out a fair number of them, but leaving the impression of roughness in tact.”

My Description

I would definitely use this typeface for suspense and/or mystery novel covers or content, but the use in programs like Illustrator or Indesign still alludes me. Just my opinion, this would be great for paperback books not for advertisement or business uses. Again I could be wrong.

IMG_1028 IMG_1029 IMG_1030

References

http://letterror.com/about/

http://letterror.com/fontcatalog/fontfont-trixie/

Reflection-Project 2

Process(Mission): The goal was to examine a specific font in detail by analyzing, hand-setting, characterizing by patterns/variations and design.

Type of Font: Garamond Regular, Italic, Medium and Bold

Outcome: 

Overall, the process took a little longer to complete but came out with a near-satisfying project. I came into this project knowing nothing about font or the anatomy it consists of nor did i even care about it. I just thought type was type, no matter what kind it is. Then going through part two where we highlighted our typeface’s anatomy and measurement, I learned how different a single glyph can be even if it’s the letter A, asterisk or a question mark at the end of a sentence. Despite all this, the most difficult part of the project was especially part two.  Not the labeling but trying to visualize and compose certain letters with their parts at works of art. The reason for this is that the way that some colors that were use to highlight parts were far too distracting to quote some nearby students. In my own defense, it would have been efficient to choose just one color throughout the entire work, but I wanted to add a little more without worrying about how it would effect the entire piece. As the critique went on, it didn’t go as planned with the masses. But with every negative there’s a positive and that positive was part three. This was extremely easy to do because all that had to be done was to create expressive compositions or connotations for a given word. This allowed me to express the image with color, text-size and stroke, things you couldn’t do with parts one and two. Still, this entire project helped my understanding with how font and typefaces work. No matter what kind, each font has a specific anatomy that can be easily detailed and classified.

FullBook(update)

Research- Copywriting Tools to Use

If you’re planning to become a graphic designer, you need to think about copywriting your own material in the near future. The reason is that when someone uses your work for their means without any permission, you have the right to sue and claim whatever is yours to begin with.

But what about creating and perfecting your own copywrite?

Click on the link and read for yourself.

Natalie Boyd’s 4 Copywriting Tools

Resources-AIGA

Other than Design Observer, AIGA is a good way to go.

It’s the profession’s most oldest and professional organization for design with over sixty chapters and new members coming in every year. They provide professional development and an understanding of the value of design and designers in government, business, and media. Whether you’re a design enthusiast, student, freelance designer, in-house designer or anything else , AIGA is there to welcome you into the wider world of design.

To learn more, click on the link to find out.

AIGA Home